Simon’s (2) Design Phase

“finding or developing and analyzing possible courses of action.”
Turban et al (2007) pg. 57.
Involves

• finding
• developing
• analysing
• alternative courses of action
• Testing courses of action
• modeling
• determining outcomes of each possible course of action

Decision making process

Intelligence: Searching for conditions that call for decisions.

Design: Inventing, developing, and analyzing possible alternative courses of actions (solutions)

Choice: Selecting a course of action from among those available

Implementation: Adapting the selected course of action to the decision situation (ie. problem solving or opportunity exploiting)