Simon’s (4) Implementation Phase

“putting a recommended solution to work.”
Turban et al (2007) pg. 69.

• a “new order of things”
• introduces change which needs to be managed

Decision making process

Intelligence: Searching for conditions that call for decisions.

Design: Inventing, developing, and analyzing possible alternative courses of actions (solutions)

Choice: Selecting a course of action from among those available

Implementation: Adapting the selected course of action to the decision situation (ie. problem solving or opportunity exploiting)