Thursday, September 17, 2009

Herbert Simon’s model

Four phases of decision-making:

Intelligence Phase –
identify the problem
“the decision maker examines reality and identifies and defines the problem. Problem ownership is established as well.”

Design Phase
build a model to generate alternatives
“finding or developing and analyzing possible courses of action.”

Choice Phase
develop and choose a solution
“the actual decision is made and the commitment to follow a certain course of action is made.”

Implementation Phase
implement the solution
“putting a recommended solution to work.”

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