Difficulties of analysing multiple goals:
- Difficult to obtain explicit of the orgs goals
- Decision mkaer may change importance of assigned to specific goals over time or for different decision scenarios
- goals viewed differently at different levels of the org
- goals change in response to change in the org and environment
- relationships between alternatives and their role in determinning goals may be difficult to quantify
- complex probs are solved by groups of decision mkaers, each of whom has a personal agenda
- participants view the importance / priorities of goals differently
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