Satisfaction of multiple goals page 150

• One decision-making process must try to meet more that one goal.
• Simultaneous goals are often conflicting – achieving one goal makes it harder to achieve the other(s).
• Try to determine a single measure of effectiveness that judges the achievement of all goals.
• Sometimes very difficult to do.

A decision situation in which alternatives are evaluated with several sometimes conflicting goals.

Methods:

• Utility theory.
• Goal programming.
• Linear programming with goals as constraints.
• Point allocation systems.