Simon’s (3) Choice Phase

“the actual decision is made and the commitment to follow a certain course of action is made.”
Turban et al (2007) pg. 68.

Described as the critical act of decision-making

• Decision is made

1. Choose the optimum / ‘best’ course of action

• Commitment given to decision

Phase includes:

• Search for
• Evaluation of
• Recommendation of
• the optimum / ‘best’ course of action